Be Yourself: Mercury Launches “Campus Season 24/25” Campaign

Mercury is ringing in the new academic year with “Be Yourself: Campus Season 24/25”, a bold and vibrant campaign that celebrates individuality, diversity, and self-expression.

Different Shops, Different Outfits, Different Characters

The campaign brings together 16 unique looks, styled from across Mercury’s shopping district. Shot against the lively backdrop of Mercury, each outfit tells a different story, whether sporty, polished, street inspired, or effortlessly chic. With four models embodying distinct personalities and styles, the campaign mirrors the variety of characters you will find on campus, in the city, or anywhere life takes you.

Embracing Diversity, Embracing Yourself

At its heart, “Be Yourself” is about more than fashion. It is about confidence and authenticity. Gen Z knows how important it is to show up as your true self, and Mercury’s message is clear: there is no single way to dress, no single way to belong. Every student, every young adult, and every style choice deserves space to shine.

By highlighting different shops, different outfits, and different characters, the campaign encourages everyone to explore the collections in their own way, mixing and matching until they find the version of themselves they want to express this season.

Campus Season 24/25

Running until the end of October, the campaign marks the arrival of Autumn/Winter collections and the start of a new chapter for students and young professionals alike. Whether you are starting a new semester, stepping into your first job, or simply refreshing your wardrobe, Mercury invites you to do it your way: confidently, authentically, unapologetically.

Because at Mercury, the season is not just about fashion. It is about truly being yourself.