A Streetwear Icon Comes to Mercury

Fear of God Essentials has arrived at Sarto x Super F# in Mercury, bringing one of the most influential streetwear labels into the store’s carefully curated line-up. Known for its refined take on streetwear, Essentials combines comfort, quality, and minimalism to create everyday pieces that never feel ordinary.

Jerry Lorenzo’s Vision of Modern Luxury

Designer Jerry Lorenzo founded Fear of God from a deep connection to music, faith, and American culture. His vision reshaped modern luxury by focusing on clothing that feels personal, intentional, and timeless. Essentials extends that philosophy by offering accessible pricing without compromising on design or construction.

Minimalism Meets Versatility

Simplicity defines Fear of God Essentials. Relaxed silhouettes, a neutral colour palette, and subtle branding give the collection its signature look. Each piece transitions easily between settings—worn casually or styled into a more elevated outfit. Instead of chasing seasonal trends, Essentials prioritizes longevity, allowing wardrobes to evolve naturally over time.

A Cultural Phenomenon

Fear of God’s cultural influence shows in its devoted following. Figures like Kanye West, Justin Bieber, LeBron James, Kevin Durant, and Hailey Bieber regularly wear the brand, reinforcing its role as a modern uniform for creatives, athletes, and tastemakers. Its impact reaches beyond fashion, representing a lifestyle rooted in authenticity and self-expression.

Style with Purpose

Wearing Fear of God Essentials signals quiet confidence. The brand speaks to those who value thoughtful design over excess and understand that true style doesn’t need to shout. Every detail reflects purpose and restraint.

The arrival of Fear of God Essentials at Sarto x Super F# in Mercury highlights the store’s commitment to globally relevant brands with cultural weight. Now available in-store, Essentials offers pieces that balance contemporary style with lasting appeal.